BULLSEYE

Bullseye Cycle Company, founded in 1973 by Roger Durham in Southern California, is a legendary name in BMX history. Known for its innovative designs and high-quality components, Bullseye pioneered the use of sealed cartridge bearings in hubs and introduced the first hollow, single-piece axles. Their products, such as hubs, cranks,...

Bullseye Cycle Company, founded in 1973 by Roger Durham in Southern California, is a legendary name in BMX history. Known for its innovative designs and high-quality components, Bullseye pioneered the use of sealed cartridge bearings in hubs and introduced the first hollow, single-piece axles. Their products, such as hubs, cranks, and pedals, became iconic in the BMX world for their durability and performance.

Bullseye's influence extended beyond BMX, as they also contributed to advancements in cycling technology. Despite being a small operation, the company gained a loyal following and remains a respected name among vintage BMX enthusiasts

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